On page optimization

ON PAGE SEO

On-page SEO is the process of optimizing a single page on your website. This is not to be confused with on-site SEO, which is the process of optimizing an entire website. However, these two types of optimization are not mutually exclusive.

For example, an on-site optimization action like installing an SSL certificate is also a good on-page optimization action.

Most people with basic knowledge of SEO usually equate on-page SEO with just placing keywords on a page. There’s no denying that keywords are critical for on-page optimization, but there’s much more to the process. It includes:-

·         keywords

·         copywriting

·         media

·         links

·         User Experience (UX)

·         and even conversions

On Page SEO Techniques for Higher Rankings

Now that the theory about SEO and importance of on-page SEO is justified, let’s move on to the practical part.

Some people can argue that there are more on page SEO techniques and not only 11, but these are the most important you can apply to your website today and quickly boost your SEO.

On-Page SEO

Here is a summary of all the techniques:

1.    Content quality comes first

2.    Page titles and meta descriptions

3.    Content SEO

4.    Headings and content formatting

5.    Images and other multimedia elements

6.    URL optimization

7.    Internal links

8.    External links

9.    Page loading speed

10.  Mobile friendliness

11.  Comments and on-page SEO

 Content Quality comes first

When dealing with SEO, you always need to have in mind the following:

A website with brilliant content can do great with or without SEO. A website with bad content will not survive with or without SEO. A website with good content can become even better with SEO!

Original Content

Content published on your website first

Content that includes text as well 

 Page titles and Meta Descriptions

They do so because they need to understand what the page is all about and then based on other factors (off page SEO, domain authority, competition etc.), they will rank your page (for various keywords) in a position in their index.

 Content SEO

Content SEO is part of on-page SEO and has to do with optimizing the actual content for your target keywords.

 Images and other multimedia elements

Images are important for presentation purposes. They make a page more interesting and easier to understand.

URL Optimization

Optimizing your URLS is important for maximum SEO.

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Understanding traffic , keywords etc .

Understanding traffic

Definition:   Website traffic refers to web users who visit a website. Web traffic is measured in visits, sometimes called "sessions," and is a common way to measure an online business effectiveness at attracting an audience.

Web traffic is important — but not the only thing

When ecommerce took off in the 1990s, the metric of web traffic was first viewed as the most important means of determining a website's popularity, as other metrics did not yet exist to gauge online success. As digital marketers got savvier, analyzing a website's performancebecame much more comprehensive.

keywords

Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries.

What are keywords?

Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries." If you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords.

As a website owner and content creator, you want the keywords on your page to be relevant to what people are searching for so they have a better chance of finding your content among the results.

Keyword Planner

Keyword Planner is a free tool from Google Ads that provides data around the search queries that happen in Google, and provides other data resources for planning a Google Ads specific advertising campaign.
Keyword Planner helps to build new Search Network campaigns or expand existing campaigns, providing keywords and ad group ideas, volume trends (average monthly searches), historical statistics, keywords trend, competitions, and bidding.

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SEARCH ENGINE

14 Great Search Engines You Can Use Instead of Google

1. Bing

Despite trailing Google by a wide margin in U.S. market share (24.2 percent vs. 63.2 percent), an argument can be made that Bing performs better in certain aspects.

For starters, Bing has a rewards program that allows one to accumulate points while searching. These points are redeemable at the Microsoft and Windows stores, which is a nice perk.

The Bing image search performs flawlessly across all browsers, whereas Google image search seems to be optimized just for Chrome.

In my view, the Bing image search GUI is superior to its rival’s and much more intuitive. Bing carries that same clean user experience to video, making it the “go to” source for video search without a YouTube bias.

2. DuckDuckGo

If you’re looking for true privacy, DuckDuckGo is the search engine for you.

DuckDuckGo doesn’t collect or store any of your personal information. That means you can run your searches in peace without having to worry about the boogeyman watching you through your computer screen.

DuckDuckGo is the perfect choice for those who wish to keep their browsing habits and personal information private.

3. Wiki.com

Looking for a search engine that pulls its results from thousands of wikis on the net? If so, Wiki.com is a good choice.

Wiki.com is the perfect search engine for those who appreciate community-led information as found on sites like Wikipedia.

4. Twitter

Twitter is hard to beat as a real-time search engine. It’s the perfect place to go for minute by minute updates in the case of an emergency.

Google’s algorithm will catch up eventually, but nothing beats a Tweet in the heat of the moment.

5. CC Search

CC Search should be your first stop on the hunt for many types of copyright-free content.

This search engine is perfect if you need music for a video, an image for a blog post, or anything else without worrying about an angry artist coming after you for ripping off their work.

The way CC Search works is simple – it draws in results from platforms such as Soundcloud, Wikimedia, and Flickr and displays results labeled as Creative Commons material.

6. Gibiru

CC Search should be your first stop on the hunt for many types of copyright-free content.

This search engine is perfect if you need music for a video, an image for a blog post, or anything else without worrying about an angry artist coming after you for ripping off their work.

The way CC Search works is simple – it draws in results from platforms such as Soundcloud, Wikimedia, and Flickr and displays results labeled as Creative Commons material.

7. Internet Archive

The Wayback Machine is great for researching old websites, but it’s so much more.

As the name implies, this search engine queries a massive collection of documented material, including millions of free videos, books, music and software.

Essentially, Internet Archive is a vast online library where you can access just about anything you could imagine.

8. Search Encrypt

Search Encrypt is a private search engine that uses local encryption to ensure your searches remain private.

It uses a combination of encryption methods that include Secure Sockets Layer encryption and AES-256 encryption.

When you input a query, Search Encrypt will pull the results from its network of search partners and deliver the requested information.

One of the best parts of Search Encrypt is that your search terms will eventually expire, so your information will remain private even if someone has local access to your computer.

9. Yandex

Looking for a search perspective outside of the United States?

Yandex is the most popular search engine in Russia, which is used by more than 53 percent of Russian Internet users. It is also used in Belarus, Kazakhstan, Turkey, and Ukraine.

Yandex is an overall easy-to-use search engine. As an added bonus, it offers a suite of some pretty cool tools.

For example, if you use its cloud storage service, Yandex Disk, you can search for your personal files right from the search bar of the search engine!

10. StartPage

StartPage was developed to include results from Google, making it perfect for those who prefer Google’s search results without having to worry about their information being tracked and stored.

It also includes a URL generator, a proxy service, and HTTPS support. The URL generator is especially useful because it eliminates the need to collect cookies. Instead, it remembers your settings in a way that promotes privacy.

11. Swisscows

Swisscows is one of the more unique options on this list, billing itself as a family-friendly semantic search engine.

It uses artificial intelligence to determine the context of a user’s query. Over time, Swisscows promises to answer your questions with surprising accuracy.

12. Boardreader

If you’re interested in finding a forum or message board about a specific subject, Boardreader should be the first place you turn to.

This search engine queries its results from a wide variety of message boards and forums online. You should be able to find the forum you want with just a few keystrokes.

13. SlideShare

This unique search engine allows you to search for documented slideshow presentations.

You can also search for ebooks and PDFs, making it an excellent tool if you have a business presentation to prepare for.

SlideShare also allows you to save slides and even download the entire slideshow for use on your local computer.

14. Ecosia

Looking to save the planet, one tree at a time? Then check out this environmentally friendly search engine!

This may come as a surprise, but your Google searches actually contribute to the creation of quite a bit of CO2.

To battle this issue, Ecosia uses the revenues generated from search engine queries to plant trees. Typically Ecosia needs around 45 searches to plant a new tree.

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SMM

Search engine marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

Market

In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing.In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency. As of October 2016, Google leads the global search engine market with a market share of 89.3%. Bing comes second with a market share of 4.36%, Yahoo comes third with a market share of 3.3%, and Chinese search engine Baidu is fourth globally with a share of about 0.68%.

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What is Digital Marketing?

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. 

Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.

Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.

 

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