Google adword

Google Adwords

Google Ads (previously Google AdWords, before July 24, 2018^\) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Google Ads has evolved into Google's main source of revenue, contributing to Google's total advertising revenues of US$95.4 billion in 2017. AdWords offers services under a pay-per-click (PPC) pricing model. Although an advanced bidding strategy can be used to automatically reach a predefined cost-per-acquisition(CPA), this should not be confused with a true CPA pricing model.

As of June 2018, Google derives 86% of its total revenues through trading advertising inventory through AdWords, DoubleClick AdExchange, and DoubleClick Bid Manager, among others

Keyword Planner

Keyword Planner is a free tool from Google Ads that provides data around the search queries that happen in Google, and provides other data resources for planning a Google Ads specific advertising campaign.

Keyword Planner helps to build new Search Network campaigns or expand existing campaigns, providing keywords and ad group ideas, volume trends (average monthly searches), historical statistics, keywords trend, competitions, and bidding.

Google Ads Editor

Google Ads Editor allows users to make bulk changes to ads and edit adds offline. Google Ads Editor is a downloadable program that comes with Google Ads at no extra cost. The program also allows users to see ad performance, like the dashboard.

Google Ads Manager Accounts

Google Ads Manager Accounts (previously know as My Client Centre (MCC)) allows users to manage multiple accounts from one login and dashboard.

Reach Planner

Reach Planner is an tool that allows users to forecast the reach and extent of their video ads across YouTube and Google video partners.The tool allows users to choose their audience. The tool then recommends a combination of video ads that help reach the users objectives. The tool also allows users to see the outcomes of the reach of their adds on a reach curve.