Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Google Tools




For More Information: https://en.wikipedia.org/wiki/List_of_Google_products

 

Web-based products

Search tools

Number Name Description Launched
1 Google Search A web search engine and Google's core product. It receives over 3 billion search queries per day. It also offers regional search by its 189 regional level domains. September 15, 1997
2 Google Images Used to search images, with results based on the file name of the image, the link text pointing to the image and text adjacent to the image. Search based on an uploaded image. July 12, 2001
3 YouTube Video application. Acquired by Google in 2010. Google's video partnerships include agreements with CBS, The NHL, and the NBA. It searches videos posted on Metacafe, Dailymotion, and other popular video hosting websites.[1] February 14, 2005
4 Google News Automated news compilation service and search engine for news for more than 20 languages. While the selection of news stories is fully automated, the sites are selected by human editors. September 2002
5 Google Finance Searchable US business news, opinion, and financial data. Features include company-specific pages, blog search, interactive charts, executives information, discussion groups and a portfolio. March 21, 2006
6 Google Shopping (previously Google Product Search and Google Store) Searches online stores, including auctions, for products.[2] Google Shopping: May 31, 2012
Google Product Search:
April 18, 2007
Google Store: [3]
December 12, 2002
7 Google Books Search engine for the full text of printed books. The content that is displayed depends on arrangements with publishers, ranging from short extracts to entire books. October 2004
8 Google Patents Search engine to search through millions of patents, each result with its own page, including drawings, claims and citations. December 14, 2006
9 Google Scholar Searches the full text of scholarly literature across an array of publishing formats and scholarly fields. Includes virtually all peer-reviewed journals. November 20, 2004
10 Google Dataset Search Searches data repositories and local and national government websites for datasets.[4] September 5, 2018
11 Google Hotel Finder Used to search for hotels, including check-in and check-out dates.[5] N/A
12 Google Alerts Email notification service that sends alerts based on chosen search terms, whenever it finds new results. Alerts include web results, Google Groups results, news and videos.[6] August 6, 2003
13 Google Assistant Voice-based Search Service and AI Assistant. May 18, 2016
14 Google Custom Search (formerly Google Co-op) Creates a customized search experience for a website. Renamed from Google Co-op, which in turn replaced Google Free Search. Google Custom Search October 23, 2006
Google Co-op
October 24, 2006
15 Google Flights Used to search for flights from many airlines to many destinations, offering tools such as price comparisons and travel recommendations.[7] September 13, 2011
16 Google Groups Web and email discussion service and Usenet archive. Users can join a group, make a group, publish posts, track favorite topics, write a set of group web pages updatable by members and share group files. February 12, 2001
17 Google Translate Translate one language to another April 28, 2006
18 Google Web History (was Google Search History, Google Personalized Search) Used in web page tracking, which records Google searches, web pages, images, videos, music and other data. It includes bookmarks, search trends and item recommendations. Google released Search History in April 2005, when it began to record browsing history,[8] expanding and renaming the service to Web History in April 2007.[9] 2016

 

 

Advertising services

Number Name Description Launched
1 Google Ads Selects and displays ads in the Sponsored Links section next to search results. October 23, 2000
2 Google Marketing Platform Web analytics service that tracks and reports website traffic November 14, 2005
3 Google Ad Manager Drives direct sales revenue and maximizes yield on non-guaranteed inventory. February 22, 2010
4 AdMob Mobile advertising network[10] that offers advertising solutions for Android, iOS and Windows Phone.[11] April 10, 2006
5 Google AdSense Contextual advertising solution to web publishers that delivers text-based Google Ads ads that are relevant to site content pages. June 18, 2003
6 Google Ad Grants


In-kind donation program awarding free AdWords advertising to select charitable organizations. N/A

 

 

Communication and publishing tools

  1. Google Cultural Institute (also known as Google Art Project)
  2. FeedBurner – used in news feed management services, including feed traffic analysis and advertising facilities.
  3. Google 3D Warehouse – online service that hosts 3D models of existing objects, locations (including buildings) and vehicles created in Google SketchUp. Models can be downloaded into Google Sketch-up by other users or Google Earth.
  4. G Suite – service for businesses, enterprise, and education providing independently customizable versions of several Google products under a custom domain name. Services included are Gmail, Google Hangouts, Google Calendar, Google Docs, Google Sheets, Google Forms, Google Slides, Google Sites, Google Contacts and Google Groups.
  5. Google Hire – human resources hiring tool. Provides a system for employers to collect applications and search for job candidates.[12]
  6. Bloggerweblog publishing tool. Users can create custom, hosted blogs with features such as photo publishing, comments, group blogs, blogger profiles and mobile-based posting with little technical knowledge.
  7. Google Bookmarks – free online bookmark storage service.[13]
  8. Boutiques.com – personalized shopping to find/discover fashion goods.[14]
  9. Google Business Solutions – collection of services offered by Google directed at webmasters and businesses.[15] Components: Feedburner, Google AdWords, Google AdSense, Google Analytics, Google Enterprise Search solutions, G Suite, Google Checkout, Google Local Business Center, Google Merchant Center, Google Trusted Stores, Postini, Google Webmaster Central, Google Ad Manager, Google Maps and Earth Solutions, Google Website Optimizer.
  10. Google Calendar – online calendar with Gmail integration, calendar sharing and a "quick add" function to create events using natural language. It is similar to those offered by Yahoo! and Windows Live.
  11. Google Charts – interactive, Web-based chart image generation from user-supplied JavaScript.
  12. Google Docs – document, spreadsheet, drawing, survey and presentation application, with document collaboration and publishing capabilities.
  13. Google Domains – domain registration service, with website publishing partners.
  14. Google Drive – online backup service and storage space.
  15. Google Hangouts – an instant messaging and video chat platform.
  16. Gmail (also termed Google Mail) – IMAP and POP email service, known for its abundant storage, intuitive search-based interface and elasticity.
  17. Google Keep – a note-taking service.
  18. Google Play Music – used to upload up to 50,000 songs for free for cloud media access.
  19. Poly – with it creators can browse, share and download 3D models.[16]
  20. Google Account – controls how a user appears and presents themselves on Google products.
  21. Google Sites (formerly Jotspot) – a wiki- and web page-creation tool both for personal and corporate use.
  22. SMS Channels (Google India only) – used to create and subscribe to channels over SMS. Channels can be based on RSS feeds.
  23. Speak To Tweettelephone service created in collaboration with Twitter and SayNow allowing users to phone a specific number and leave a voicemail; a tweet is automatically posted on Twitter with a link to the voice message stored on Google's SayNow.
  24. Google Voice (United States only) – VoIP system. Google Voice provides a phone number but is not the last mile provider. It includes a follow-me service that lets users forward their Google voice phone number to simultaneously ring up to 6 phone numbers. It also features a unified voice mail service, SMS and free outgoing calls via Google's "click2call" and 3rd party dialers.
  25. Google Fonts – interactive directory of hosted web font-API's.
  26. Google Classroomcontent management system for schools that aids in distribution and grading of assignments and providing in-class communication.
  27. Google Cloud Search – smart search engine that allows G Suite business customers to search across G Suite products.[17][18]

 

 

Development tools

  1. Google App Engine – write and run web applications.
  2. Google Developers (was Google Code) – open source code and lists of API services. Provided project hosting for free and open source software until 2016.
  3. Dart – structured web programming language
  4. Flutter – mobile cross platform development tool for iOS and Android
  5. Go (programming language) – compiled, concurrent programming language
  6. OpenSocial – APIs for building social applications on many websites.
  7. Google PageSpeed Tools – optimize webpage performance
  8. Google Web Toolkit – open source Java software development framework that allows web developers to create Ajax applications in Java.
  9. Google Search Console Sitemap – submission and analysis for the Sitemaps protocol.
  10. Translator Toolkit – collaborative translation tool
  11. GN – meta-build system generating Ninja build configurations. Replaced GYP in Chromium.[19] website
  12. Gerrit – code collaboration tool (review)
  13. Googletest – testing framework in C++ [1]
  14. Bazelbuild system
  15. FlatBuffers – serialization library
  16. american fuzzy lop – a security-oriented fuzzer
  17. Google Guava – core libraries for Java
  18. Google Closure Tools – JavaScript tools

 

 

Security tools

  1. reCAPTCHA – a user-dialogue system used to prevent bots from accessing websites.
  2. Google Safe Browsing – blacklist service for web resources that contain malware or phishing content.
  3. Titan Security Key – a security token.

 

Map-related products

  1. Google Maps – mapping service that indexes streets and displays satellite and street-level imagery, providing directions and local business search
    • Google Street View
    • Google Street View Inside Trusted – 360°, interactive tour.[20] Walk around, explore and interact with a business using Street View technology.
  2. Google My Maps – social custom map making tool based on Google Maps
  3. Google Maps Gallery – collection of data and historic maps
  4. Google Mars – imagery of Mars using the Google Maps interface. Elevation, visible imagery and infrared imagery can be shown.
  5. Google Moon – NASA imagery of the moon through the Google Maps interface
  6. Google Sky – view planets, stars and galaxies
  7. Google Transit – public transport trip planning through the Google Maps interface
  8. Google Santa Tracker – track Santa Claus on Christmas Eve
  9. Zygote Body – 3D anatomical model of human body
  10. Build with Chrome – an initiative between Lego and Google to build the world using Lego.[21]
  11. Smarty Pins – geographical trivia game that features the Google Maps pin

 

Statistical tools

  1. Google Analytics – traffic statistics generator for defined websites, with AdWords integration. Webmasters can optimize ad campaigns, based on the statistics. Analytics are based on the Urchin software.
  2. Google Surveys – market research tool.
  3. Firebase – open, creative commons, attribution licensed collection of structured data, and a Freebase platform for accessing and manipulating that data via the Freebase API.
  4. Google Fusion Tables – gather and visualize arbitrary data
  5. Google Ngram Viewer – chart year-by-year frequencies of any set of comma-delimited strings in Google's text corpora.
  6. Google Public Data Explorer – public data and forecasts from international organizations and academic institutions including the World Bank, OECD, Eurostat and the University of Denver
  7. TensorFlowMachine Learning service that simplifies designing neural networks in an easier and more visible fashion
  8. Google Trends – graphing application for Web Search statistics, showing the popularity of particular search terms over time. Multiple terms can be shown at once. Results can be displayed by city, region or language. Related news stories are shown. Has "Google Trends for Websites" sub-section that shows popularity of websites over time.
  9. Google Activity Report – monthly report including statistics about a user's Google usage, such as sign-in, third party authentication changes, Gmail usage, calendar, search history and YouTube.

 

Operating systems

  1. Android – Linux-based operating system for mobile devices such as smartphones and tablet computers
  2. Chrome OS – Linux-based operating system for web applications[22]
  3. Wear OS – version of Google's Android operating system designed for smartwatches and other wearable items.
  4. Android Auto – version of Android made for automobiles by Google with the help of the Open Automotive Alliance
  5. Android TV – version of Android made for TVs
  6. Glass OS – operating system for Google Glass
  7. Google Fuchsia – unreleased OS predicted to be for laptops and smartphones

 

Desktop applications

  1. AdWords Editor – desktop application to manage a Google AdWords account; lets users make changes to their account and advertising campaigns before synchronizing with the online service.
  2. Google Chrome – The most popular web browser in the world.
  3. Google Earth – virtual 3D globe that uses satellite imagery, aerial photography, GIS from Google's repository.
  4. Google Input ToolsInput method editor that allows users to enter text in one of the supported languages using a Roman keyboard.[23]
  5. Google Japanese Input – Japanese input method editor.
  6. Google Pinyininput method editor that is used to convert Pinyin characters, which can be entered on Western-style keyboards, to Chinese characters.
  7. Google Toolbar – web browser toolbar with features such as a Google Search box, pop-up blocker and ability for website owners to create buttons.
  8. Android Studiointegrated development environment for Android
  9. Google Web DesignerWYSIWYG editor for making rich HTML5 pages and ads intended to run on multiple devices
  10. Google Drive – client software to synchronize files between the user's computer and Google Drive storage.
  11. Google Photos Backup – back up photos and videos to Google Photos service
  12. Nik Collection – Image editing plugins for Adobe Photoshop
  13. Tilt Brush – painting game for the Vive and Oculus Rift
  14. Backup and Sync – client application for Google Drive and Google Photos
  15. Password Checkup Chrome Extension – An extension that alerts you to unsafe sign-ins.[24]
  16. Google Trends Screensaver – a screensaver showing the Google Trends in a customizable colorful grid for macOS

Mobile applications

Mobile web applications

These products can be accessed through a browser on a mobile device.
  1. Blogger Mobile – U.S. and Canadian networks only. Allows updating Blogger from mobile devices.
  2. Google Calendar – display Google Calendar events on a mobile device; users can quickly add events to personal calendars.
  3. Drive – view documents on a mobile device
  4. Gmail – access a Gmail account from a mobile device using a mobile web browser. Google provides a specific mobile application to access Gmail messages.
  5. Google Keep – create, access and organize notes, lists and photos
  6. Google Maps – find local businesses, view maps and get driving directions
  7. Maps Navigation – navigation application for GPS-enabled mobile devices with 3D views, voice guided turn-by-turn navigation and automatic rerouting
  8. Mobilizer – optimize web pages for mobile web browsers
  9. Google News – access Google News
  10. Google Offers – with Google Wallet, combine coupons, discounts and payments for people buying things through their phone.[25]
  11. Google+social network, discontinued for business use and consumers on April 2, 2019.
  12. Google Shoelace – hyper-local social network aimed at forming a group of friends by matching the user with people having similar interests.[26] It's still in an invite-only testing phase.
  13. Google Product Search – easily search for information about a product
  14. Google Photos – unlimited video and photo storage for personal use
  15. Google Search – search webpages, images, videos and more
  16. Google Tez – Payment app that uses the Unified Payments Interface for digital payments. It was rebranded to Google Pay on August 28, 2018.
  17. Google Pay – digital wallet platform and online payment system developed by Google to power in-app and tap-to-pay purchases on mobile devices, enabling users to make payments.
  18. Google Pay Send – peer-to-peer payments service under Google Pay
  19. Google Translate – online language translation service
  20. YouTubeVideo hosting service that publishes to a public web site available for both desktop and mobile
  21. Quick, Draw! – online game based around a neural network guessing what a drawing represents, intended to teach people about machine learning

Mobile standalone applications

  1. Google AuthenticatorMFA (Multi-factor authentication)
  2. Google Play Books – buy and download books and keep them stored on remote servers, allows reading one book on a variety of devices.[27]
  3. Gmail – email app
  4. Catalogs – shopping application for tablet computers
  5. Drive – access files and documents stored on Google Drive.
  6. Files by Google – Android storage cleanup, file-browsing and offline file-transfer
  7. Google Keep – note-taking and web surfing
  8. Google Goggles – search based on pictures taken with a device's built-in camera; taking pictures of things (examples: famous landmarks, product bar-codes) causes searches for information on them.[28]
  9. Tangoaugmented reality, indoor navigation, 3D mapping, physical space measurement and environmental recognition. It also allows developers to create applications using its APIs.
  10. Google Maps – view maps
  11. Google Play Music – online music store[29][30]
  12. Google Play Newsstand – news aggregator that combines the features of the discontinued apps Google Play Magazines and Google Currents
  13. Google Podcasts – podcasts client app for Android
  14. One Today – allows people to donate to nonprofits that are part of the Google for nonprofits program, .
  15. Shopper – makes shopping easier and smarter.
  16. Sky Map – augmented-reality program displaying a star map that shifts perspective following the device's movement
  17. Google Primer – teaches digital-marketing skills
  18. Google Sync – synchronizes mobile phones with multiple Google calendars and contacts
  19. Google TalkVoIP and texting
  20. Hangouts – instant-messaging and video-chat platform
  21. Translate – translate conversations
  22. Google Voice
  23. Yinyue (Music) (Google China) – site linking to a large archive of Chinese pop-music (principally Cantopop and Mandopop), including audio streaming over Google's own player, legal lyric downloads, and in most cases legal MP3 downloads. The archive is provided by Top100.cn (i.e., this service does not search the whole Internet) and is available in mainland China only.
  24. YouTube
  25. YouTube Remote – control YouTube video that plays on a TV
  26. Google Now – personal assistant operated through voice commands
  27. Google+ (G+) – social network
  28. Waze – input and view live traffic and alerts.
  29. Who's Down – indicate social availability to one's friends.[31]
  30. Gboard (Google Keyboard for iOS and Android) – touchscreen keyboard that features glide typing, GIF search, emoji search and Google search[32][33]
  31. Live Transcribe – App for transcribing text; can be used to help the deaf.[34]

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