Industrial Tranning

Digital Marketing Best Industrial Industrial Tranning Institutes and Company in Chandigarh | Mohali 

Digital Marketing Training

YOUR DIGITAL MARKETING CAREER STARTS FROM NOW!

Digital Marketing is considered to be the most fascinating and fastest growing branch when it comes to marketing. Keeping up with developments and trends, social marketing has also become very important for markets, as more and more people gets connected each day.
With the changes seen in the technology and software at a high rate, it is getting challenging to maintain with trends, as the product and services are evolving and adapting to the online sphere.

Learning Digital Marketing will not only help businesses boost their sales but also help working professionals with an opportunity for growth in their careers.

Questions of DIGITAL MARKETING

Digital Marketing

• 1. What is SEO?
• 2. What are search engines and their functions ?
• 3. Understanding traffic , keywords etc .

4. On page optimization

5. Site Analysis

6.Keyword Research With Google Keyword Planner

7. Keyword Planning

8. Domain, URL Structure,Title Tag

9. Meta Tag, Anchor Tag, H1 Tag

10. Google Analytics (Code Generation)

11. Image Optimization (Alt Tag),

12.temap Creation & Submission (html and xml)

13. Robots.txt, Custom 404,

14. 401 Redirect, .htaccess

15. Content Optimization

Online Reputation Management (ORM)

• 1. What is online reputation management
• 2. How to deal with criticism online, Ways to create positive brand image online
• 3. Understanding tools for monitoring online reputation, Step by step guide to overcome negative online reputation
• 4. Best examples of online reputation management

YouTube and Video Marketing

• 1. Understanding Video Campaigns, Creating 1st Video campaign
• 2. Importance of Video marketing, Benefits of Video marketing
• 3. Using you tube for Business, Create video adgroup, Developing you tube video for Marketing strategy
• 4. Get traffic through you tube channel/video to your website
• 5. How to Increase Youtube (Views, Subscriber Etc.), Targeting options, YouTube Monetization

• Mobile and Web Marketing

  • 1. Understanding Mobile Devices, Mobile Marketing and Social Media
  • 2. Mobile Marketing Measurement and Analytics
  • Email Marketing, Mail Templates, Fundamentals of Mobile marketing
  • 1. Database Collection of Email Id’s
  • 2. Service provider (Mailchimp, Sendgrid)
  • App Store optimization (ASO), Add mobile
  • SMS marketing, Whatsapp Marketing, Instagram marketing

  • GOOGLE ADWORD CERTIFICATION

  • 1. AdWords Fundamental, Search Advertising
  • 2. Display Advertising, Video Advertising
  • 3. Mobile Advertising, Shopping Advertising

Google Analytics

• 1. Introduction to Google analytics
• 2. How Google analytics works, How to set up analytics account
• 3. Understanding Google analytics account structure
• 4. Hot to add analytics code in website, Understanding bounce & bounce rate
• 5. Understanding goals and conversion how to setup goals?
• 6. Difference between exit rate & bounce rate how to reduce bounce rate
• 7. How to setup goals, Importance of funnels
• 8. How to integrate adwords and analytics account
• 9. Benefits of integrating adwords & analytics
• 10. Measuring performance of marketing campaigns via Google analytics
• 11. How to view customized reports, How to set up filters & segment
• 12. Taking corrective actions if required, Understanding filters & segments

Adsense & Blogging

• 1. What is Adsense
• 2. How to get approved for Adsense
• 3. Cool trick to get Adsense approval by Google
• 4. Using your adsense account interface Placing ads on your blog
• 5. Creating blogs with our Free theme
• 6. What is Blogging

• Affiliates

• 1. What is Affiliates
• 2. How to join and Earn with Affiliates
• 3.Top Indian and Worldwide Bloggers
• 4.How ot Earn Money with Blogging

• PPC Advertising (Google Ads & Adword Express)

  • 1. Understanding in organic search results
  • 2. Introduction to Google adwords & PPC advertising
  • 3. Overview of Microsoft Adcenter (Bing & Yahoo)
  • 4. Setting up Google adwords account, How does adwords rank ads
  • 5. Campaigns, Adgroups, Ads, Keywords, etc.
  • 6. Types of Advertising campaigns-Search, Display, Video
  • 7. Difference between search & display campaign
  • 8. Understanding adwords algorithm (adrank) in detail with examples
  • 9. What is quality score, Advanced level bid strategies
  • 10. Why quality score is important What is CTR?
  • 11. Why CTR is important Understanding bids
  • 12. What are flexible bidding strategies, Adding ad-extensions in our Campaign
  • 13. Understanding ad-extensions, Enhanced CPC
  • 14. Types of ad-extensions, Creating adgroups

  • Off page optimization

    • 1. What is Off page SEO?
    • 2. Why Off page is Important
    • 3. What are Backlinks?
    • 4. Backlinks Creation Methods
    • 5. Difference Between Do Follow and No Follow Backlinks
    • 6. What is Google Page Rank
    • 7. How to Increase Google Page Rank
    • 8. Web Directory Submissions
    • 9. Social Bookmarking
    • 10. Article Writing & Submission
    • 11. Press Release Writing & Submission
    • 12. Comment Blogging
    • 13. Classifieds Posting
    • 14. Forum Posting
    • 15. Link Exchange (One way, two way and three way)
    • 16. Search Engine Submissions
    • 17. RSS Feeds

    • Social Media Marketing

      • 1. What is social media
      • 2. Understanding the existing social media paradigms & psychology
      • 3. How social media marketing is different than others
      • 4. Facebook Marketing
      • 5. Understanding Facebook marketing practical session
      • 6. Creating Facebook Page (Business Page)
      • 7. Increasing fans on fan page
      • 8. How to do marketing on fan page (with examples)
      • 9. Fan engagement
      • 10. Important apps to do fan page marketing
      • 11. Facebook Advertising
      • 12. Types of Facebook advertising
      • 13. Best practices for Facebook advertising
      • 14. Creating Facebook advertising campaign
      • 15. Targeting in ad campaign
      • 16. Payment module-CPC vs CPM-CPA
      • 17. Setting up conversion tracking

      • Linkedin Marketing

        1. What is Linkedin
        2. Understanding Linkedin
        3. Company profile vs Individual Profiles (Difference between Individual and Company Profiles)
        4. Understanding Linkedin Groups (Manage Linkedin groups)
        5. How to do marketing on Linkedin groups
        6. Linkedin Advertising & it best Practices
        7. Increase ROI from Linkedin ads
        8. Linkedin Publishing, Company Pages

        • Twitter Advertising

        1. Understanding twitter
        2. Tools to listen & measure influence on Twiiter: Tweetdeck, Klout, PeerIndex
        3. How to do marketing on Twitter
        4. Black hat techniques of Twitter Marketing
        5. Advertising on Twitter
        6. Creating Campaigns
        7. Types of Ads
        8. Tools of twitter Marketing