GOOGLE MY BUSINESS

GOOGLE MY BUSINESS 
 
Google is constantly evolving to keep up with its users’ needs and stay on the cutting edge, and one such way it is refining its experience is through Google My Business. Google My Business is the platform by which consumers can search for businesses and services near them via Google Search and Maps. It is crucial for local businesses to create a Google My Business account and optimize it to get found, stand out, and get chosen by local customers. Whether you have a listing or not, you may be confused as to what exactly Google My Business is. We’ve written this post to demystify things and get you on track to reaping the benefits of a Google My Business listing.

What is a Google My Business listing?

Google My Business is a free tool created to help businesses manage their online presence across the Google platform. A Google My Business account (or listing, or profile) can be considered a combination of an online directory listing and a social media profile.

As with an online directory, business owners create and claim ownership of their Google My Business listing and populate it with vital information such as hours, location, and photos.
As with social media platforms, business owners can publish posts to their Google My Business profile. Similar to social media stories, these posts are not permanent—they delete after 7 days. Also similar to social media, customers can upload photos of your business to your listing without leaving a review. However, they can leave a review if they want to. (Head here to learn how to get more Google business reviews.)