On page optimization
ON PAGE SEO
On-page
SEO is the process of optimizing a single page on your website. This is not to
be confused with on-site SEO, which is the process of optimizing an entire website.
However, these two types of optimization are not mutually exclusive.
For
example, an on-site optimization action like installing an SSL certificate is
also a good on-page optimization action.
Most people with basic
knowledge of SEO usually equate on-page SEO with just placing keywords on a
page. There’s no denying that keywords are critical for on-page optimization,
but there’s much more to the process. It includes:-
·
keywords
·
copywriting
·
media
·
links
·
User Experience (UX)
·
and even conversions
On
Page SEO Techniques for Higher Rankings
Now that the theory about SEO and importance of on-page SEO is
justified, let’s move on to the practical part.
Some people can argue that there are more on page SEO techniques and not
only 11, but these are the most important you can apply to your website today
and quickly boost your SEO.
On-Page SEO
Here is a summary of
all the techniques:
1. Content quality comes first
2. Page titles and meta descriptions
3. Content SEO
4. Headings and content formatting
5. Images and other multimedia elements
6. URL optimization
7. Internal links
8. External links
9. Page loading speed
10. Mobile friendliness
11. Comments and on-page SEO
Content Quality comes first
When dealing with SEO,
you always need to have in mind the following:
A website with brilliant content can do great with or without SEO. A
website with bad content will not survive with or without SEO. A website with
good content can become even better with SEO!
Original
Content
Content
published on your website first
Content
that includes text as well
Page
titles and Meta Descriptions
They do so because
they need to understand what the page is all about and then based on other
factors (off page SEO, domain authority, competition etc.), they will
rank your page (for various keywords) in a position in their index.
Content SEO
Content SEO is part of
on-page SEO and has to do with optimizing the actual content for your target
keywords.
Images and other multimedia elements
Images are important
for presentation purposes. They make a page more interesting and easier to
understand.
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