Site Map & Robots.txt

                         Site Map

A site map is a model of a website content designed to help both users and search engines

navigate the site. A site map can be a hierarchical list of pages (with links) organized by topic, an

organization chart, or an XML document that provides instructions to search engine crawl bots. 

Site map may also be spelled sitemap

When the site map is for users, it just a plain HTML file with a listing of all the major pages on

a site.

In the context of search engines, the site map, also known as a sitemap.xml file, helps search

engine crawlers index all pages on the site. While a site map does not guarantee that every page

of a site will be crawled, major search engines recommend them.

Site maps are especially important for sites that use Adobe Flash or JavaScript menus that do not

include HTML links. Google introduced Google Sitemaps to help Web crawlers find dynamic

pages, which were typically being missed. Bing, and all other search engines also support this

protocol

                              Robots.txt

The robots exclusion standard, also known as the robots exclusion protocol or simply robots.txt, is a

standard used by websites to communicate with web crawlers and other web robots. The standard specifies

how to inform the web robot about which areas of the website should not be processed or scanned. Robots are

often used by search engines to categorize websites. Not all robots cooperate with the standard; email

harvesters, spambots, malware and robots that scan for security vulnerabilities may even start with the portions

of the website where they have been told to stay out. The standard can be used in conjunction with Sitemaps, a

robot inclusion standard for websites. 

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YOUTUBE MARKETING

                           

 YOUTUBE MARKETING

YouTube is one of the largest, most visited websites in the world. Fortunately, and it’s also one of the easiest places to get massive amounts of traffic with minimal effort. By utilizing these best practices, you can now create engaging videos, dominate SEO, and send your videos surging up the search rankings on both YouTube and Google.

  It’s an amazingly powerful strategy and it will help you position yourself for growth as the “video onslaught” powers on across the web. The best part – the real cherry on top – is how unbelievably fast this strategy can improve your search rankings.

Here are some tidbits you might want to know.

More content

What makes a website stand out?

It’s the content and videos. Especially coming from YouTube, it actually speaks more than a million words and that’s what you want for a solid content. Adding a YouTube channel to your website to fill your quality videos in will make people go back as often as they can to get information.

More traffic

Logically speaking, as more people go back to your website for the videos or even to your YouTube channel, traffic will also increase. People might look for the videos on YouTube at first but as they find your videos useful, they will eventually follow the link to your website and that can drive more traffic. The secret is patience.

If you know how to manage your YouTube channels, you can actually earn more revenues. You see; videos that are being watched more often can be used as an advertising tool and YouTube actually pays the subscribers that get a lot of hits on their videos. How to get money from YouTube might fall on a different topic but at this point, we just want to stress out the importance of creating high quality and interesting videos.

YouTube isn’t just a video sharing website, it’s already a form of media and it has already changed the lives of the people who used this as leverage for success. With a little hard work and dedication – you can reach it too!

Intro and branding – In the first step of this sequence, you’ll want to inform viewers about who you are and where else they can connect with your brand – e.g. Facebook or Twitter.

Tell them what’s in it for them – Immediately after your brief intro, you need to explain 2 things: WHY they should watch AND how long the video is going to run (most people don’t like open-ended commitments).

Give them the value – The third step is where you actually deliver whatever information you promised in your title. YouTube videos are great places to explain concepts.

So if your video is titled, “What Is Facebook Timeline?” this is the part where you’d explain all the key ins and outs of Facebook’s latest overhaul.

Recap with a conclusion – Referring back to our old marketing proverb, this is the part where you, tell them what you told them. You may say something like, “Today we learned what Facebook Timeline is and how it works.”

Advise them – Offer some advice based on the information you just gave the viewer. It may be a recommendation, encouragement, or even a warning; you just need to impart some form of helpful advice.

Call to Action (CTA) – You didn’t produce this video just because you had some extra time to kill, did you? Of course not. That’s why you need to memorize this mantra: READ, LEAD, or BUY.

 

ALL of your videos should have a CTA that asks viewers to become a reader, subscribe to your list, or buy something. It’s amazing to see how many YouTube marketers miss out on this step completely!

Drag at the end – Once you’ve delivered the CTA, leave a little dead time for emphasis, maybe a minute or two. It may just be silence with an arrow pointing down to the link you’re promoting.

You don’t want the video to simply end, because Google will immediate suggest other videos inside the player – and your link will disappear.

YouTube is the New Twitter

And finally, this is one very important YouTube concept you need to know: YouTube is no longer just a video search site – it has aspirations to become a top-tier social networking site as well.

That means, the more friends, likes, viewers, and engagement your videos get, the better they will rank.

If you’re looking to maximize social engagement, internet video marketers have given positive feedback about Tube Toolbox. This service is notable for being highly effective and for playing by the rules of terms of service.

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